The market is more competitive than ever and you know that every moment you waste on ineffective marketing costs you money. You're missing a clear message that connects to your customers and converts sales.

Maybe you started the process to clarify your message with the StoryBrand live or online marketing workshop, or maybe you needed to overhaul sales funnel with the online marketing roadmap course.

What do you do now? You could agonize over strategy, trying to implement what you've learned, but what if there was a guide with a plan that could help you win the day?

As a StoryBrand Certified Guide, I know how to develop and implement messaging that helps you do what you do better. 

Let's get started today!

Eric Williams, Owner
212 Consulting


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LET's create a custom plan to meet your needs.

Your custom plan can include:

  • Sales Letters

  • Email Copy

  • Public Relations

  • Ad Writing

  • Website Copy

  • Editing

  • Content Creation

  • Speaker Coaching


  • Marketing Consultation

  • Ongoing Coaching

  • Sales Strategy

  • Social Media

  • Digital Marketing

  • Email Marketing

  • Copywriting

  • Advertising Strategy




We'll talk about your specific marketing needs and how I can help you get results from a clear message.
Consultations are always free



Based on your needs, we will create a custom plan to help you win the day! From strategy to ongoing coaching, we will be with you every step of the way.



We tackle the "business-end" so you get to focus on what you do best. We'll high-five to your new found business success as customers connect and your business grows.


Get access to Storybrand Products

If you're new to the StoryBrand framework, buy the book 
or check out their proven system to help your business grow.


A 2-day live workshop taught by Donald Miller, the creator of the StoryBrand Framework:

  • Learn the proven formula that has been used in 1,000's of major movies and understand the power of story.

  • Learn how this formula has been successfully used in the marketing of the world's biggest brands.

  • Apply this framework to your own messaging.

All StoryBrand Alumni get a free marketing evaluation.

MARKETING workshop

Work at your own pace with 9 modules that lead to powerful changes in your marketing:

  • 21 videos packed that will change how you view your marketing.

  • An 80-page downloadable workbook to help you put your learning into practice.

  • Exclusive access to additional videos and resources.

  • Learn from any device anywhere you go.

All StoryBrand Alumni get a free marketing evaluation.


6 core disciplines that teach you how to get email addresses and use them to build relationships and grow your company:

  • 23 videos that teach you how to create your sales funnel.

  • A downloadable workbook that teaches you copywriting formulas.

  • Sample Email Sequence Templates

  • Sample Sales Letter Templates

  • Close sales in your sleep.

All StoryBrand Alumni get a free marketing evaluation.


How much longer are you going to tolerate ineffective marketing? 

People don't buy the best products and services, they buy the ones that are communicated the clearest.

If you're not clearly communicating to your customers, you're losing money. Don't wait, let's talk