We help you do what you do, better.

Chances are, you're not in business to be an expert in marketing or leadership development. If you have a great product or service but you're feeling overwhelmed by the "business-end" of the business - we can help!


The 3 Simple Steps to grow Your business

Clarify Your Message

Clarify Your Message

We will maximize your results with the proven tools of the StoryBrand framework used by the world’s top brands to get more customersconvert sales and quadruple in revenue.


Develop Your People

Using a Strengths-based approach backed by Gallup, we help increase employee engagement resulting in higher productivity, lower turnover, and increased profits of up to 30%.


Stop Wasting Money

You should be able to work ON your business without having to be a "business" guru. With our help, you can get back to doing what you do best...better than ever!

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How Does this work?

It all starts with you and your needs


Schedule A Call

We'll talk about your specific marketing, messaging, or leadership development needs.
Consultations are always free


MaKE A Plan

Based on your needs, we will create a custom plan to help you win the day! From strategy to ongoing coaching, we will be with you every step of the way.



We tackle the "business-end" so you get to focus on what you do best. We'll high-five to your new found business success!


Why 212 Consulting?

We provide the extra degree you need
to turn your potential into action.

It takes 212 degrees of heat to boil water. Water at 211 degrees is very hot, but it is not boiling. When water boils, the steam generated can produce electricity or power an engine that moves a train or a ship. The extra degree takes potential and turns it into action
— Ray Edwards, Author, Speaker & Copywriter

We love helping you
do what you do, better.

You have a great product, you provide an excellent service, but it can be exhausting to divert your energy from what you do best to focus on messaging or leadership development issues. The market is more competitive than ever, and you know that every moment you waste on ineffective marketing or poor employee performance costs you money. You're missing a clear message that connects to your customers and converts sales.

As a StoryBrand Certified Guide, Gallup Certified Strengths Coach, and experienced communicator, I know how to develop and implement messaging and personnel development strategies that help you do what you do, better - whether it is an onsite workshop, a motivational keynote, marketing strategy session or ongoing executive coaching. We have the tools necessary to help you wireframe websites, create email campaigns, and craft lead generating PDFs that connect to your customer and increase revenue. No one knows your business like you - let us help you get that extra degree you need to turn your potential into action.

At 212, we believe you should be able to work ON your business without having to be a business guru. So stop being frustrated and get the simple and effective business solutions needed to thrive in the marketplace. Schedule a free consultation today.

To your success!
Eric Williams, Owner
212 Consulting


Let's get started TODAY


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